Mega Events

Management International Course


September 20th to 27th, 2020

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Presentation Overview

  • 70% of events with celebrities have serious faults and only 45% of concerts are profitable for the promoter.
  • 80% of marketing professionals believe that live events are a key tool when promoting your brand. 31% of these professionals think that, among all marketing actions, events are the most effective channel.
  • Mega-events rarely fulfill their potential for host destinations due to poor event management.
  • 63% of marketing executives plan to invest more in these types of actions in the coming years, both in budget and in number of events.
  • Companies spend an average of 25% of their marketing budgets upon events.


  • Based on the above statistics and data it is clear that event management, concert promotion and M.I.C.E. (Management International Course Events) will become increasingly important for multinationals interested in promoting their brands and marketing strategies.
  • Unfortunately, there are no courses available in the market conducted by experienced promoters and events management experts for the organization of large trade fairs, mega concerts, world-class sporting events or summits with world leaders.
  • Chrand Marketing & Events, with the academic support of The American College in Spain and Florida International University Chaplin School of Hospitality & Tourism Management, has designed the most advanced, intensive and comprehensive course in mega event management.
  • This program has been designed and will be conducted in association with leading companies in the event management industry.
  • The first edition of this course will take place in Spain’s Marbella and Madrid on September 2020 with it later being offered in Asia, Latam and the US.


  • Organized by one of the leading event management agencies.
  • With the academic support of leading universities in Spain and the US.
  • Supported by the world´s leading events management related companies.
  • Conducted by leading experts in their fields.
  • The first course on event management of its kind 4-5 star accommodation with full boarding and hospitality.
  • Lectures, practical sessions, and visits to events and venues.
  • Guided visits to state-of-the-art concert venues, fairs, stadiums and arenas.
  • Attendance at mega concerts and sporting events.


Students interested in obtaining academic credits can apply to receive such credits upon registration.

Florida International University – Chaplin School of Hospitality and Tourism Management, will grant these credits, in collaborations with
The American College in Spain.









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